Michele Paley, President of Choice Adaptive has been helping assistive technology manufacturers and disability service professionals gain visibility and increase brand awareness for nearly a decade. Michele's background in computer programming combined with a scant 20 years experience in marketing, web development and social media makes her uniquely qualified to support clients in the AT, speech therapy and disability services industries. As a former product manager for EnableMart, a leading reseller of AT products, and marketing manager for several internationally known AT manufacturers, Michele has seen it all. She’s been presented with and sifted through 1,000’s of new inventions over her tenure and has an extremely keen sense of which products will soar and which will sink in real-life therapies and use. Her company, Choice Adaptive is a US-based sales and marketing agency specializing in assistive technology product marketing and brand positioning. It's a one-stop shop for all things marketing, with a personal approach that makes it possible for individual providers, and small companies to maintain the look and reputation of a much larger organization.